clik4music

An Alternative Take On Music

 
  • Increase font size
  • Default font size
  • Decrease font size

Disastrous start for VEVO – only 35 million visits

E-mail Print PDF

The new premium music video and entertainment service created in partnership by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company is already in trouble. VEVO managed just 35 million visits in December, a remarkably low number given the hype and marketing muscle of the corporates behind it.

This is – or should be – a huge reality check for the music industry. The closing of Tower Records reflected the end of the old-school analog days, and the demise of imeem underlined the folly of trying to use old-style business practices online. Even with VEVO being run on the YouTube platform and picking up a large potential audience, the figures are dismal.

VEVO logoThe “Most Popular” music videos on VEVO also showed the problems of the service:  Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears and Taylor Swift. Those artists will be popular anywhere BUT the problem is the inclusion on VEVO will just steal listeners/viewers away from other platforms.

Claiming “Music Evolution Revolution!” is just not backed up by the figures. The real Evolution and Revolution in music is happening elsewhere. For example, podcasts by trance DJs Above & Beyond already have 21 million listeners/viewers each week. In other words the immediate future of digital music is still iTunes and iPod, much to the concern of the majors.

Will VEVO bring us anything new? No. It is just a continuation of the old-school music cartels trying to channel our music appreciation – and it won’t work any more. Therefore we won’t spend new money via their platform. The real evolution of music marketing online will continue elsewhere – platforms like Pandora, Last.FM, MySpace and WordPress.

Comments (42)
  • ed-hardy  - http://www.ed-hardy.cc/
    Mentioned that Ed Hardy, more than most young people love, it is hot in Hollywood, popular brands, Brittany Spears, ed hardy panther Paris Hilton, David Beckham, Ewan McGregor, Usher... list goes on, even in Asia the trend has been to guide star Ed Hardy is difficult to resist the charm, Rain love retro Punk, Ed Hardy's love is also a private users, BoA, Lee Minwoo, Jolin had appeared wearing Ed Hardy, Lee Hom ed hardy Heroes of the album in a tiger is the diamond net hat Ed Hardy's headed merchandise. It can be said, Ed Hardy superb compositions and color-rich design, so that a simple T-Shirt lines have become enjoyable, and the Ed Hardy product variety,Nike star Jerseys and even launched energy drink, people look forward to changing out the color of the future of Ed Hardy prosperous years.
  • handbags  - handbags
    BB标签:JZP20100208 Everyone need a bag, of course, Gucci Handbag is essential for women. Interlock GG logo is the most traditional character of Gucci handbags, no matter where you are, you can find this outstanding symbol. The GG logo being display in canvas or in embossed leather is stunning and glamorous. Gucci Handbags released a wide range of lines. The design of Gucci can attract the consumers from all over the world. How fabulous they are!I always like ebony color, which is low profile and luxurious. Gucci is no doubt the perfect representative of this color. This medium Boston bag is very practical, spacious enough to hold many things.I have find my favourit bag,why do
  • Cheap Tiffany Rings  - Cheap Tiffany Rings
    The Tiffany Jewelry just could never catch more eyes from you. Days ago, I just have bought the Cheap Tiffany Rings online from multitudes of the Nice Jewelry, this Silver Jewelry just so bright, and let me excited! You could be a marvel Cheap Tiffany Jewelry sale louse array to gift juvenile girls who enjoy sporting and at epoch would thaw the hearts of your loved ones, marking occasions like the Valentines Day! While for the man, you may wish to choose a set of the Tiffany Watches for yourself, anyway, none of the Replica Jewelry will let you down!
  • Cheap Tiffany Rings  - Cheap Tiffany Rings
    The Tiffany Jewelry just could never catch more eyes from you. Days ago, I just have bought the Cheap Tiffany Rings online from multitudes of the Nice Jewelry, this Silver Jewelry just so bright, and let me excited! You could be a marvel Cheap Tiffany Jewelry sale louse array to gift juvenile girls who enjoy sporting and at epoch would thaw the hearts of your loved ones, marking occasions like the Valentines Day! While for the man, you may wish to choose a set of the Tiffany Watches for yourself, anyway, none of the Replica Jewelry will let you down!
  • czx
    Christian Louboutin is a famous international brand that specialized in making the luxury and superb shoes. Christian Louboutin enjoys a wide array of products, such as the classic collection, which owns various outstanding shoes that dramatic draw people's attention. Moving to Christian Louboutin fashion collection, which exactly satisfy your relentless pursuit of beauty, featuring the stylish appearance, excellent quality and surprisingly comfort. Christian Louboutin pumps have a glamour look and discount Christian Louboutin sandals are extremely favorable to outdoor activities. Boots are also available, Christian Louboutin short boots will release women's charming and perfectly match their dresses. Christian Louboutin tall boots particularly present women's figure, the mature and luxury style have a powerful magic to catch people's eyes.
Write comment
Your Contact Details:
Comment:
[b] [i] [u] [url] [quote] [code] [img]   
:D:angry::angry-red::evil::idea::love::x:no-comments::ooo::pirate::?::(
:sleep::););)):0
Security
Please input the anti-spam code that you can read in the image.
 
Facts and Lies - Music in the Naughties
Wednesday, 31 March 2010
Despite the long-running hype and distortions of the music pundits, the newspapers, the music... Read more...
American Idol returns with 12 "hot" girls
Wednesday, 24 February 2010
After the weeks of dreary failures and never-ending emphasis on the bad rather than the good,... Read more...
New Epica album Design Your Universe
Monday, 28 September 2009
The new Epica album Design Your Universe is scheduled for European release in October. Epica have... Read more...
Will Apple’s netbook-by-any-other-name be a success?
Monday, 27 July 2009
Following the huge success with its music players (iTunes and iPod) and phones (iPhone), which... Read more...
Eminem is top selling artist of the decade
Sunday, 10 January 2010
Eminem taking No.1 in the chart for the best selling artist of the decade in the USA could have... Read more...
Girls On Top ... in Viral Videos too
Friday, 11 December 2009
The numbers keep proving the point -  girls, especially in music, are WAY more popular than guys.... Read more...
American Idol tops all the charts
Saturday, 28 February 2009
 American Idol tops the TV ratings, with over twice the viewers of competitors, and totally... Read more...
Disney Idol !!
Thursday, 19 February 2009
 The opening ceremony of the brand new American Idol Experience at Disney World in Orlando,... Read more...
New album from Arch Enemy
Monday, 28 September 2009
Swedish heavy metal band Arch Enemy are streaming tracks on MySpace from their new album The Root... Read more...
Britney dominates the charts - again
Sunday, 01 March 2009
 Circus is Britney"s fifth No. 1 song overall and asserts the importance of Britney Spears... Read more...
Learning How To Podcast
Monday, 05 July 2010
"Podcast" is one of the many words which have become quite popular lately. Actually, if you do not... Read more...
Windows-7, Hints & How To, Including Initialise XP Mode And Enable Virtual Wi-Fi
Wednesday, 26 May 2010
Triggering XP Mode: If you've got out of date but nonetheless, necessary software programs that no... Read more...
Choosing A Niche For A Podcast
Sunday, 26 October 2008
It is becoming increasingly popular for websites to offer audio on their sites. Audio is fun and... Read more...
Classic Talent
Wednesday, 20 August 2008
POP FACT: ABBA and Led Zeppelin are the only acts to have had 8 consecutive UK #1 albums. Led... Read more...
Got Hopes of Being The Next American Idol?
Wednesday, 21 April 2010
Want to be the next American Idol? Well so it seems that you need certain traits before you can... Read more...
American Idol returns
Sunday, 24 January 2010
American Idol has been ruling the roost in the home television arena in the United States for the... Read more...
Yazoo Reconnected
Saturday, 14 June 2008
Vince Clarke & Alison Moyet have reunited for the first time in over 25 years for a UK tour.... Read more...
Kat Marsh concert
Saturday, 14 June 2008
Thursday 19 June sees Kat Marsh, Plymouth singer-songwriter and loop-specialist on stage. More... Read more...
Lacuna Coil
Tuesday, 19 August 2008
A Ghost Between Us Read more...
Aythis
Tuesday, 19 August 2008
Aythis Read more...

Google AdSense

Friendly Twitter

:: awesome #FollowFriday peeps @Cirque @girlonetrack @DJVictoria @io9 @Luxist @AngelAlessandra @aboveandbeyond @evanescencenews #FF
"#Twilight hits two million UK sales to put Stephenie Meyer in elite club of just 4 authors http://bit.ly/b0dr0O via @thebookseller" -@b00k1
:: superb #uplifting #trance "Download for Solar Power Sessions #459 http://bit.ly/9gKljp" -@DjSuzySolar OR get #podcast via #iTunes
"UK Govt gave £900 billion to Bankers, now wants to cut Education, Health and Arts to "save money" http://bit.ly/aFLDcr #EpicFail" -@b00k1
"First Trailer for Sucker Punch http://bit.ly/bQAY8U via @PasteMagazine #comics #movie #style #girlpower" /via @NuGoth

Bowling Stone Feed

BowlingStone
Indie Music Blog

Tags Search


Music Tweets

#FollowFriday STYLE @VAMPDmagazine @lostateminor @lacarmina @fashgonerogue @DitaVonTeese @Tribal_Gothic @apneatic #FF
#FollowFriday GOTHIC @Gabrielle_Faust @VAMPDmagazine @MetalArtZone @lacarmina @Tribal_Gothic @GothicLovers @OFFICIALKITTIE @DitaVonTeese #FF
#FollowFriday MUSIC @MetalBlade @BLABBERMOUTHNET @metalinjection @sounds_silence @ChaliceOFM @angelofmetal @lilithfair @WeAreTheFallen #FF
#FollowFriday MUSIC @nishajl @astrogen4ik @CarlySmithson @prsguitars @Roadrunner_UK @WorldMetalDay @AllisonIraheta @TristaniaBand #FF
"Vamps Adds Another New Cast Member: Kristen Johnston http://bit.ly/dgHvj1 #vampires from @dreadcentral" -@vampires

FeedBurner

:: female fronted fan ::
femme-metal :: the sexiest music on the planet
:: female fronted fan ::

Related Items

Slick RSS

Avoiding the hype and commenting on music old and new

last.fm Playlist

Recent Tracks:


Blogflash

Unseen ...

 

Supposedly one of the most popular bands searching for a contract, WhiskyCats got the boot off Orange Unsigned Act.

Check the full blog at: clik4music_blog

Newsflash

Will Apple’s netbook-by-any-other-name be a success?


Following the huge success with its music players (iTunes and iPod) and phones (iPhone), which revolutionised their markets, the entertainment industry could benefit again from a new touch-sensitive device from Apple. Early gossip says it will have a 10 inch screen.

Apple tablet mockup  

 

 

Read more...

Trackflash

Gorgeous Kelly

 

Kelly ClarksonKelly Clarkson is really gorgeous and the video for her new single, My Life Would Suck Without You, shows her happy and smiling in a most appealing way. Full review of her new album coming soon.

Bookmark and Share